I design behavioral strategies that enable businesses, public agencies and NGOs to reach their goals and objectives challenged by modern consumer behavior and digitalization. I employ tools & methods of behavioral economics and field experimentation to develop effective practical solutions that explore causal relationships and are evidence-based (factual). Google+ | Twitter
Movers& Shakers interview with Dr. Heather Kappes (LSE) about how people spend, what economic research and economic experiments have taught us, and which research findings might be relevant for post COVID19 life.
Barari S., Caria S., Davola A., Falco P., Fiorin S., Hensel L., Ivchenko A., Jachimowicz J., King G., Kraft-Todd G., Ledda A., MacLennan M., Mutoi L., Pagani C., Reutskaja E., Roth C., & Raimondi Slepoi F. (2020) Working Paper. "Evaluating COVID-19 Public Health Messaging in Italy: Self-Reported Compliance and Growing Mental Health Concerns".
“Game of Life”, an online interactive economic game played by the visitors of Science Museum in London, aims to understand how and why we spend money. Designed by Dr. Heather Kappes (LSE) and developed by Expilab, the game extends functionality of spending games typically played in laboratory settings, uses engaging visual design while maintaining tight control over experimental conditions and data collected.
Our cognitive resources are scarce, i.e. we have a limited “mental bandwidth” available to us. We have conducted an online experiment with nearly 1000 people and found that online information disclosure behaviour (e.g. how much we share) is affected by different forms of cognitive scarcity
PDF slides from LSE’s brown-bag seminar on how-to boost behavioural research using Expilab’s digital experimental platform are available for download
We talk about running behavioural experiments in the Behavioural Research Lab at LSE, one of the most recognized behavoural research labs in the world
Using recent sample UK online panellists (N=3810), we analyse the most popular screen sizes and discuss possible impact of screen sizes on designing and conducting online behavioural research. Learn more inside.
The Final Report “Study on online gambling and adequate measures for the protection of consumers of gambling services” delivered to the European Commission’s Directorate General MARKT (DG MARKT) by LSE steered Research Consortium and Expilab Research was published on 14 July 2014. Find more information and link to demo experiment inside of the post.
Writing an interesting article, blog post or an engaging marketing message that matters to your readers is a tough job. It is not only about making your text relevant, interesting and engaging, but also about making the visual composition right. So, while you or your graphical designer may have great ideas on how visualize your content and make it to stand our from the crowd, there is an important yet simple principle to consider. Make it symmetrical!
Hear from Prof. Gneezy himself about decision-making incentives from the behavioral research studies using examples of Netflix, local gym, a daycare, and Holland's "lotteries with regret".