It’s not a simple task. We use digital experiments to generate behavioral insights on why people behave the way they behave and develop effective interventions
Behavioral Experiments
Field Tests &
Trials
Laboratory Experiments
Digital interventions are based on
Nudges, Choice Architecture & Heuristics
![thinking_fast](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="107" height="160"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg> "thinking_fast")
![Nudge-cover](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="104" height="160"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg> "Nudge-cover")
![Heuristics](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="114" height="160"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg> "Heuristics")
![predictably_irrational](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="106" height="160"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg> "predictably_irrational")
Our framework to design digital interventions
Simplification
Use of defaults and simplification procedures to remove frictions
Salience & Emotions
Optimize decision framing, make it personal, and/or engage emotions
Incentives
Focus on individual motivation and incentives that work
Social
Engage social norms, reciprocity
and personal commitment
Timing
Make people act at the right
moments & provide feedback
Interested to learn more about our case-studies or real-life applications? Or perhaps you would like to know more on how to apply Nudge framework?
Enjoy Benefits of Our Digital Research Platform
Generating behavioural insights and designing digital interventions is much easier now with our dedicated research platform
Test Nudges in Realistic Environment
Our digital research platform allows replication of any online environment to ensure proposed behavioural interventions work properly in their natural settings
Get Full Range of Behavioural Measures & Tools
explore attention with heatmaps (NEW)
learn about behaviour with interactive tools
get seamless integration into existing software
benefit from rigorous measurement methods
leverage high realism for immersive experiences