Behavioral Audit
(Report)
Obtain analysis of choice structures, decision processes & framings faced by your consumers in an actionable report format
and more …
Expilab Research provided my client with a one-stop solution for programming and running behavioral science experiments for research purposes. They provided high-quality services and saved us time. It has been great to work with Expilab’s team. I highly recommend them.
Obtain analysis of choice structures, decision processes & framings faced by your consumers in an actionable report format
Implement your behavioral experiments using Expilab’s online platform as well as test new products & process improvements using realistic decision simulators without putting at risk your existing customers
Learn moreHelp your customers make better decisions by improving your choice structures, processes & framings
Learn moreRefine & test your messages for relevant decision contexts, boosting consumer's motivation to pay attention and act
Discover unmet needs, optimize product/service features and find ways to engage consumers through collaborative & creative approach
Optimize and redesign of our current UI/UX using our professional web-development team
Experiments help decision-makers to explore and test actual decisions, preferences and choices people make rather than relying on self-reports where people say what they would do or choose
Scientifically valid survey instruments that use pre-tested & reliable scales provide accurate, consistent & affordable measures of consumers' attitudes, preferences, opinions & intentions
Design & run your online experiments using Expilab’s platform for programming behavioral experiments
Leverage experience of Expilab’s academic research team to construct & run your survey studies
Also get Expilab’s support with business challenges that require use of
mixed-methods research; where solutions to these challenges cannot be found by
qualitative or quantitative approaches alone
Get Expilab’s support with testing consumer preferences using various conjoint analysis methods using relevant decision context & settings. Obtain actionable recommendations for segmentation, positioning, new product development, promotion & pricing.
Choice of promotional & communication strategy depends on the understanding of current attitudes toward (beliefs about; feelings about and intentions about) your product or brand. Measure consumer belief evaluations, feelings and intentions to start building attitude change strategies.
Leverage Expilab’s experience with online tools for measuring consumer’s willingness-to-pay for existing or new products or services. Use better understanding of the demand and price elasticity to improve product planning decisions and overall profitability across different customer segments
Don’t want to risk by using your current customers for field testing new online decision nudges? There are other challenges to organize field tests online? Try our digital platform that allows testing your nudges embedded into carefully replicated online environment of your organization
Needless to say that consumers should understand the marketing message and how it translates to intentions to act upon call for action. Use practical Comprehension-Motivation analysis to understand what consumers have learned and how it translates into consumers motivation.
Improve effectiveness of your marketing communications by learning how much and what your consumers recall from your product or brand communication. Fine-tune your marketing communications to increase consumer recall of the key messages, brand or experiences.
Consumer associations with brands influence not only their attitudes toward brands but also their behavior. Use our tool (multidimensional implicit association test - mtIAT) to measure strength of your brand associations vs. competing brands to fine-tune brand development strategy.
Learn what captures consumer's attention (using eye-tracking or affordable attention capturing proxy tools) both in marketing communication and at a point-of-sale/e-store, how & what they search for when selecting among alternatives to improve path-to-purchase.
Our digital research platform allows replication of any online environment to ensure proposed behavioural interventions work properly in their natural settings
explore attention with heatmaps (NEW)
learn about behaviour with interactive tools
get seamless integration into existing software
benefit from rigorous measurement methods
leverage high realism for immersive experiences