Tag: online


Online Spending Game as a Behavioral Research Tool.  Experiment at the Science Museum (London)

13

Feb 2019

Online Spending Game as a Behavioral Research Tool. Experiment at the Science Museum (London)

“Game of Life”, an online interactive economic game played by the visitors of Science Museum in London, aims to understand how and why we spend money. Designed by Dr. Heather Kappes (LSE) and developed by Expilab, the game extends functionality of spending games typically played in laboratory settings, uses engaging visual design while maintaining tight control over experimental conditions and data collected....

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Make your information matter: Make it symmetrical!

20

May 2014

Make your information matter: Make it symmetrical!

Writing an interesting article, blog post or an engaging marketing message that matters to your readers is a tough job. It is not only about making your text relevant, interesting and engaging, but also about making the visual composition right. So, while you or your graphical designer may have great ideas on how visualize your content and make it to stand our from the crowd, there is an important yet simple principle to consider. Make it symmetrical!...

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