Choosing High Quality Hospitals. NHS Choices.
Clients: The King’s Funds, London School of Economics and Political Science, IESE Business School
Series of behavioral laboratory and field experiments exploring the impact of various behavioral nudges and, in general, of choice architecture on choices made by NHS patients and travelers were programmed and conducted using Expilab web-platform. Decision process-tracing tools that allowed collection of data about participants’ attention areas during the choice tasks were embedded into the design of the field experiments.
- Fast prototyping of experimental conditions
- Extended flexibility of experimental designs
- Replication of NHS choices and travel agency websites (decision environments)
- Inclusion decision-process tracing for online and lab
Challenges
- One-stop service solution from programming to data analysis (including preparation of heatmaps)
- Experimental setup allowing testing nudges in any decision environments
Solution
- 2000+ lab and online participants, England only
- Publication of high impact policy report published by the King’s Fund
- Publication at Harvard Business Review (Reutskaja, E., & Fasolo, B. (2013). It’s not necessarily best to be first. Harvard business review, 91(1-2), 3.)
- Presentations of findings at EACR and SPUDM international conferences
Results
Range of public policy-making reports (by The King’s Fund) and a research article published by Harvard Business Review were developed as a result of the experiments conducted with the support of Expilab team.
![expilab_it's_not_necessarily_best_to_be_first_nbr_article](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="175" height="243"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg> "expilab_it's_not_necessarily_best_to_be_first_nbr_article")
It’s Not Necessarily Best to Be First
by Elena Reutskaja, Barbara Fasolo
HARVARD BUSINESS REVIEW ARTICLE
CHOOSING A HIGH-QUALITY HOSPITAL:
The role of nudges, scorecard design and information
by Tammy Boyce, Anna Dixon, Barbara Fasolo, Elena Reutskaja
Related files:
![Using Gamification to Learn About How People Spend Money](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="1500" height="1200"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg>)
