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Case-study & Demo

Study on online gambling and adequate measures for the protection of consumers of gambling services

Client: European Commission (DG MRKT)

Subcontracted by: London School of Economics and Political Science, Tech4i2, Block de Idea, UOC

Main objective of the study was to test the range of potential and existing consumer protection measures for Online Gambling industry in highly realistic settings. Using Expilab online platform, realistic online casino with 2 fully-functional gambles was programmed while keeping full control of experimental settings.

Expilab team designed and programmed a set of behavioral experiments that were successfully conducted both in laboratory and online (field experiment) settings across 7 EU member states.

    Challenges
  • Need for realistic gambling environment with monetary incentives
  • Embedding behavioral and self-reported measures
  • Presence of non-linear experimental logic and complexity of experimental conditions
  • Design new consumer-protection measures
    Solution
  • Full-factorial laboratory and online experiments
  • 2 fully-functional purpose-build gambling environments (roulette and slot-machine)
  • Realistic website of a hypothetical gambling operator
  • Embedding of real monetary incentives
    Results
  • 500 lab and 5500+ online participants, 7 EU member-states
  • Flexible experimental environment ready for testing of new protection measures and policies
  • Evaluated efficiency of existing and new consumer protection measures; policy recommendations developed
Demo

Sample experimental conditions including new consumer protection measures and online gambles

Demo
Video

Following video was part of the presentation “Online gambling and more: potential and limits of policy oriented behavioral experiments” (by G. Gaskell, C. Codagnone, F. Bogliacino, G. Veltri, A. Ivchenko, F. Lupiañez, F. Mureddu) presented at the conference “APPLYING BEHAVIORAL INSIGHTS TO POLICY-MAKING: RESULTS, PROMISES AND LIMITATIONS” organized by the European Commission, DG Health and Consumers.
Brussels, 30th of September, 2013

Final report "Study on online gambling and adequate measures for the protection of consumers of gambling services" (Final version, English) published by European Commission (DG MARKT) on can be downloaded using the link below

Final report - Study on online gambling and adequate measures for the protection of consumers of gambling services

Study on online gambling and adequate measures for the protection of consumers of gambling services
by Codagnone C., Bogliacino F., Ivchenko A., Veltri G., Gaskel G.
FINAL REPORT
2014-07-14

| English (8.9 Mb)

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