Tag: Heather Kappes


Online Spending Game as a Behavioral Research Tool. Experiment at the Science Museum (London)

Online Spending Game as a Behavioral Research Tool. Experiment at the Science Museum (London)

“Game of Life”, an online interactive economic game played by the visitors of Science Museum in London, aims to understand how and why we spend money. Designed by Dr. Heather Kappes (LSE) and developed by Expilab, the game extends functionality of spending games typically played in laboratory settings, uses engaging visual design while maintaining tight control over experimental conditions and data collected.