Expilab has over 15 years of trusted 
expertise in applied Behavioral Science

Andrew is a Behavioural Science Director with 18+ years of experience in Applied Behavioural Science, Consumer Behaviour and Digital Marketing. His experience ranges from advisory on market growth strategies to Fortune 500 companies to behavioural design of products & services for Banking, Financial Services & Insurance. Andrew has conducted more than 80 behavioural studies, leveraging tools and methods of behavioural economics, consumer behaviour, and neuromarketing, involving over 350,000 participants globally. His research has been published in the J. Assoc. Consum. Res., PLOS One, J. Econ. Behav. Organ., Computers in Hum. Behav., Economic Politics, and J. Behav. Econ. Policy.

Alex Nekrasov (PhD) is a Technical Director and Senior Software Developer at Expilab. He has more than 15 years of professional experience in web development and programming of behavioural experiments. He specialises in web development of highly scalable database-driven web applications. Alex has extensive experience in delivering complex e-commerce solutions (UK Chamber of Commerce, Virgin Atlantic, FlyingBlue, KLM) and managing Expilab’s STACK development team.

Head of Expilab LATAM. Doctor in Applied Economics at the Universitat Autonoma de Barcelona (Spain). Daniel has more than 15 years of experience conducting applied research in economics. His experience ranges from designing and applying measurement instruments to modelling complex economic behaviour. Nowadays his work is oriented towards policy-making and democratization of knowledge to prompt well-informed decision-making.

Inma Santana drives marketing initiatives and enhances customer loyalty through the fusion of strategic marketing and applied Behavioural Science. She collaborates on cross-functional teams for Behavioural Science consulting projects. Holding degrees in Business Administration and Advertising, certified in Behavioural Economics, Inbound Marketing, and UX Behavioural Design, her expertise has lain in Advertising and Banking sectors. Passionate about connecting with professionals and organisations for a positive impact, Inma aims to shape a consumer-centric future with respect and excellence.

Ewa Kochanowska is an Associate Consultant at Expilab and a doctoral candidate at IESE Business School in Barcelona. In her role at Expilab, Ewa brings her expertise in behavioral science, psychology, and research methods to improve the effectiveness of behavioral insights in client projects, ensuring they are grounded in the latest research and best practices. In her PhD research, Ewa uses behavioral paradigms and peripheral physiology measures to study how affective feelings and body awareness shape perception and decision-making.

Katerina Antonevich, with over six years at FAO and now at Expilab, focuses on integrating human-centered design and behavioural insights into food systems and agriculture. She's instrumental in digital agriculture initiatives, reducing food waste, and enhancing digital literacy among farmers. Katerina's work spans from grassroots to policy level, emphasizing community-driven innovation and sustainable practices. Her journey from chef to behavioural consultant illustrates her diverse experience and dedication to creating impactful solutions in agritech and foodtech, aiming to make food systems more sustainable, efficient, and user-focused.

Political scientist and Magister in Cultural Studies at the Pontificia Universidad Javeriana, Colombia, she is currently a doctoral student in Cultural Studies. Her investigative work has focused on qualitative research through fieldwork, utilising in-depth interviews and the analysis of social and cultural phenomena. She has been a fellow of the Pensar Institute, the IPCC, and CLACSO. Additionally, she has contributed as a Lecturer at the Pontificia Universidad Javeriana and Universidad Nacional de Colombia.

Daniela is a behavioural science director and consultant with 16 years’ experience in both clinical and commercial applications of psychology (clinical psychology, consumer psychology and applied behavioural science) spanning a broad range of industries including: healthcare, management consulting, policy & regulation and financial & insurance services. Daniela has been instrumental in building behavioural science capability within multiple organisations, most notably for a large Australian insurer, where she established, built and led their in-house behavioural science team. Daniela is currently the founder & director of Psychonomi, an independent behavioural science consultancy based in Australia.

Paul Robinson is an award-winning Design Director and Consultant, boasting over 20 years of experience in product and service design, digital strategy and innovation, and design thinking. His expertise spans a range of industries, from Energy and Fast-Moving Consumer Goods (FMCG) to Banking & Finance.