Expilab has over 15 years of trusted 
expertise in applied Behavioural Science

This is our story

Positive Impact Through Expertise

With Expilab's heritage spanning 15 years and a footprint across 3 continents, our team fuses Behavioural Science and Human-Centered UX/CX design to drive business growth and profitability for our clients.

From academic roots, we've grown into a collective of HCD design, information systems, behavioural science, applied economics, and marketing professionals —united to achieve excellence in what we do.

Our Story

Starting Out

2008

Birth of Innovation

Expilab begins its journey as a dynamic division of Gravitas Research (UK), specializing in market research and consulting.

2009

Pioneering Behavioral Experiments

Collaborating with the London School of Economics (LSE) & Behavioural Research Lab, we set new standards in behavioural studies.

2010

Digital Transformation

The launch of the Expilab online platform revolutionizes the way complex behavioural experiments are conducted.

2012

Expanding Horizons

Our expertise is recognized internationally as we join an LSE-led consortium for groundbreaking behavioural research for the European Commission.

Growing Quickly

2014

Independent and Flourishing

Expilab emerges as an independent agency, establishing our innovative base in Barcelona, Spain.

2016

Thought Leadership

Formation of Expilab's Academic Advisory Board, bringing together minds that shape the future of behavioural research.

Towards the Future

2019

Global Footprint

¡Hola! Expilab marks its presence in Latin America (Colombia), extending our global reach.

2022

Strategic Partnership

An important partnership with Psychonomy (Australia) opens new avenues for collaborative delivery of behavioural research & consulting in the APAC region

2023

A New Era

Major rebranding and service expansion mark our relentless pursuit of excellence, catering to a diverse range of corporate clients, public agencies and academia

Meet our team

Core team

Andrew Ivchenko
Andrew Ivchenko
Founder
Andrew Ivchenko
Andrew Ivchenko
Founder

Andrew has 18+ years of experience in Applied Behavioural Science, Consumer Behaviour and Digital Marketing. His experience ranges from advisory on market growth strategies to Fortune 500 companies to behavioural design of products & services for Banking, Financial Services & Insurance. Andrew has conducted more than 80 behavioural studies, leveraging tools and methods of behavioural economics, consumer behaviour, and neuromarketing, involving over 350,000 participants globally. His research has been published in the J. Assoc. Consum. Res., PLOS One, J. Econ. Behav. Organ., Computers in Hum. Behav., Economic Politics, and J. Behav. Econ. Policy.

Alex Nekrasov, PhD
Alex Nekrasov, PhD
Technical Director
Alex Nekrasov, PhD
Alex Nekrasov, PhD
Technical Director

Alex Nekrasov (PhD) is a Technical Director and Senior Software Developer at Expilab. He has more than 15 years of professional experience in web development and programming of behavioural experiments. He specialises in web development of highly scalable database-driven web applications. Alex has extensive experience in delivering complex e-commerce solutions (UK Chamber of Commerce, Virgin Atlantic, FlyingBlue, KLM) and managing Expilab’s STACK development team.

Daniel Guerrero, PhD
Daniel Guerrero, PhD
Head of EXPILAB LATAM
Associate Consultant
Daniel Guerrero, PhD
Daniel Guerrero, PhD
Head of EXPILAB LATAM
Associate Consultant

Head of Expilab LATAM. Doctor in Applied Economics at the Universitat Autonoma de Barcelona (Spain). Daniel has more than 15 years of experience conducting applied research in economics. His experience ranges from designing and applying measurement instruments to modelling complex economic behaviour. Nowadays his work is oriented towards policy-making and democratization of knowledge to prompt well-informed decision-making.

Inma Santana
Inma Santana
Marketing & Behavioural Science
Consultant
Inma Santana
Inma Santana
Marketing & Behavioural Science
Consultant

Inma Santana drives marketing initiatives and enhances customer loyalty through the fusion of strategic marketing and applied Behavioural Science. She collaborates on cross-functional teams for Behavioural Science consulting projects. Holding degrees in Business Administration and Advertising, certified in Behavioural Economics, Inbound Marketing, and UX Behavioural Design, her expertise has lain in Advertising and Banking sectors. Passionate about connecting with professionals and organisations for a positive impact, Inma aims to shape a consumer-centric future with respect and excellence.

Ewa Kochanowska
Ewa Kochanowska
Behavioural Scientist
Consultant
Ewa Kochanowska
Ewa Kochanowska
Behavioural Scientist
Consultant

Ewa Kochanowska is an Associate Consultant at Expilab and a doctoral candidate at IESE Business School in Barcelona. In her role at Expilab, Ewa brings her expertise in behavioral science, psychology, and research methods to improve the effectiveness of behavioral insights in client projects, ensuring they are grounded in the latest research and best practices. In her PhD research, Ewa uses behavioral paradigms and peripheral physiology measures to study how affective feelings and body awareness shape perception and decision-making.

Katerina Antonevich
Katerina Antonevich
Program Director for Sustainable Food Systems
Consultant
Katerina Antonevich
Katerina Antonevich
Program Director for Sustainable Food Systems
Consultant

Katerina Antonevich, with over six years at FAO and now at Expilab, focuses on integrating human-centered design and behavioural insights into food systems and agriculture. She's instrumental in digital agriculture initiatives, reducing food waste, and enhancing digital literacy among farmers. Katerina's work spans from grassroots to policy level, emphasizing community-driven innovation and sustainable practices. Her journey from chef to behavioural consultant illustrates her diverse experience and dedication to creating impactful solutions in agritech and foodtech, aiming to make food systems more sustainable, efficient, and user-focused.

Nathaly Gómez
Nathaly Gómez
Qualitative & Ethnographic Research
Associate Consultant
Nathaly Gómez
Nathaly Gómez
Qualitative & Ethnographic Research
Associate Consultant

Political scientist and Magister in Cultural Studies at the Pontificia Universidad Javeriana, Colombia, she is currently a doctoral student in Cultural Studies. Her investigative work has focused on qualitative research through fieldwork, utilising in-depth interviews and the analysis of social and cultural phenomena. She has been a fellow of the Pensar Institute, the IPCC, and CLACSO. Additionally, she has contributed as a Lecturer at the Pontificia Universidad Javeriana and Universidad Nacional de Colombia.

Business Partners

Daniela Marconi
Daniela Marconi
Behavioural Science Director
Business Partner | Psychonomi
Daniela Marconi
Daniela Marconi
Behavioural Science Director
Business Partner | Psychonomi

Daniela is a behavioural science director and consultant with 16 years’ experience in both clinical and commercial applications of psychology (clinical psychology, consumer psychology and applied behavioural science) spanning a broad range of industries including: healthcare, management consulting, policy & regulation and financial & insurance services. Daniela has been instrumental in building behavioural science capability within multiple organisations, most notably for a large Australian insurer, where she established, built and led their in-house behavioural science team. Daniela is currently the founder & director of Psychonomi, an independent behavioural science consultancy based in Australia.

Paul Robinson
Paul Robinson
Design Director
Business Partner | Heavyweight
Paul Robinson
Paul Robinson
Design Director
Business Partner | Heavyweight

Paul Robinson is an award-winning Design Director and Consultant, boasting over 20 years of experience in product and service design, digital strategy and innovation, and design thinking. His expertise spans a range of industries, from Energy and Fast-Moving Consumer Goods (FMCG) to Banking & Finance.

Academic Advisory Board

Dr. Sanchayan Banerjee
Dr. Sanchayan Banerjee
Assistant Professor
Vrije Universiteit Amsterdam
Dr. Sanchayan Banerjee
Dr. Sanchayan Banerjee
Assistant Professor
Vrije Universiteit Amsterdam

Dr. Sanchayan Banerjee is an Assistant Professor (tenured) of Behavioural and Environmental Economics at Vrije Universiteit Amsterdam and a visiting fellow of the London School of Economics. His research focuses on developing and experimentally testing citizen-oriented, participatory behavioural public policies. He is the founding chair and convenor of Behavioural Transformations. He is the section editor of Behavioural Public Policy and Associated editor of Nature Hum. & Soc. Sci. journals. Sanchayan sits on the steering committee of the International Behavioural Public Policy Association.

Dr. Heather Kappes
Dr. Heather Kappes
Associate Professor of Management
London School of Economics and Political Science
Dr. Heather Kappes
Dr. Heather Kappes
Associate Professor of Management
London School of Economics and Political Science

Dr. Heather Kappes is an Associate Professor of Management at the London School of Economics and Political Science, with key expertise in consumer finance, consumer goal pursuit, and research methods. Her current research examines how adults and children think about wealth and spending, and how their beliefs predict financial behaviours and resilience. As an academic affiliate with the U.S. Office of Evaluation Sciences, Dr. Kappes has extensive experience working on interdisciplinary teams to build and use behavioural evidence to inform government policies and programs. Her strong background in psychology research methods, including reproducibility best practices, equips her to provide expert guidance on research design, analysis, and interpretation for lab-style behavioural trials and statistical methods.

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Expilab provided my client with a one-stop solution for programming and running behavioral science experiments for research purposes. They provided high-quality services and saved us time. It has been great to work with Expilab's team. I highly recommend them.

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I've had the pleasure of working closely with Andrew over the last 2 years. He's provided invaluable behavioural science expertise and input throughout this time, ranging from in-depth behavioural experiments to quick behavioural audits of proposed features and UX. His work has enabled us to implement best-in-class, informed and strategic consent solutions across both digital and face-to-face channels

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Working with Andrew and his team from Expilab about a year ago was an absolute pleasure. We teamed up on several projects for a global brand, their role was crucial in developing the strategic direction of the programs we worked on by conducting primary market research.

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We found Expilab very helpful and approachable. They helped us design complex online experiments and continued to be supportive throughout the project. We would happily use them again!

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Expilab have assisted me with the panel management for my dissertation research, and they have done an excellent job. Andrew and his team have been extremely professional and reliable, always available and responsive even when I decided to add some last minute features to my survey. Highly recommended.

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Working with Expilab has been a great experience. We collaborated in two complex projects with a global scope, and from brief to execution they were great collaborators, bringing to the table strong behavioural science expertise and integrated with our team seamlessly. The showed great work ethic and attention to detail, helping us deliver insightful, innovative work for our clients.

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It was a great experience working Expilab Research, Andrew always replies speedily and came up with qucik solutions for problem shooting. Thanks for the awesome job!

In partnership with leading organizations globally

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Our approach combines the power of Behavioural Science and Human-Centered Design to craft innovative products and experiences that resonate with what people truly want and need.

Get started now: Share your ideas for a no-obligation and friendly chat with us!

assist@expilab.com

We deliver end-to-end 360-degree research solutions, managing everything from programming complex behavioural experiments to recruitment of participants and statistical analysis.

Tell us how we can help you. We can confidentially discuss your ideas without any obligations from your side!

research@expilab.com

Do you need participants for your experiments? We have access to 100M+ participants (panelists) from 100+ countries in the world.

assist@expilab.com

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