Expilab at The 1st International Behavioural Public Policy Conference

How companies can increase personal data consent? Consumers’ reluctance to reveal their personal information is primarily triggered by the lack of adequate info, so companies can address that by providing clear and direct information of destination and purpose of data collected.

After the announcement of WhatsApp on its new terms of use of users’ data, we feel that somehow full transparency of privacy concerns is not always the best strategy to gain credibility.