Case Study

How a Spanish insurance company boosted in-app marketing campaign CTR from 3% to 30%

Client
Life Insurance Company

Insurance company achieved more than just an efficient in-app engagement strategy that transformed a mere 3% click-through rate to an impressive 30%. They also gained a deeper understanding of the behavioural triggers and obstacles influencing user behaviour in the context of their online accounts. Through a combination of behavioural nudges - such as mental accounting and social proof - our targeted approach increased in-app digital interaction by a staggering 1000%.

Objectives

The primary goal was to amplify engagement within the online account environment, specifically targeting marketing campaigns that encouraged users to opt for specialised savings product offered by the insurance company and their partners.

Challenges

The typical online account user logs in to complete specific tasks and normally tends to overlook in-app marketing promotions and campaigns. There are a number of reasons for this - from the complexity of the saving & financial products being promoted to time constraints. The challenge was to design BeSci-based interventions that would effectively capture attention without compromising the overall user experience.

Approach

In a strategic partnership with the client’s customer strategy team, Expilab conducted behavioural diagnostics to design and test a set of 5 tailored behaviour-driven solutions to enhance in-app user engagement.

Results

Results

The insurance company achieved more than just an efficient in-app engagement strategy that transformed a mere 3% click-through rate to an impressive 30%. They also gained a deeper understanding of the behavioural triggers and obstacles influencing user behaviour in the context of their online accounts.

Through a combination of behavioural nudges- such as mental accounting and social proof - our targeted approach increased in app digital interaction by a staggering 1000%.

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finance

How Spanish insurance company boosted in-app marketing campaign CTR from 3% to 30%.

Insurance company achieved more than just an efficient in-app engagement strategy that transformed a mere 3% click-through rate to an impressive 30%. They also gained a deeper understanding of the behavioural triggers and obstacles influencing user behaviour in the context of their online accounts. Through a combination of behavioural nudges - such as mental accounting and social proof - our targeted approach increased in-app digital interaction by a staggering 1000%.

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Using Gamification to Learn About How People Spend Money

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